I am a final year BA (Hons) Fashion Marketing and Branding student with a particular interest in how masculinity and perfectionism shape contemporary culture. Over the past three years, I have developed strong skills in presenting, communication and creative concept development, and I have especially enjoyed live projects and collaborative briefs. The Polo Ralph Lauren Live Project was a defining moment, allowing me to create a strategic marketing plan that received positive feedback from tutors and industry professionals. My 9-week placement strengthened my interest in partnerships and events, where I enjoyed working closely with brands and communities in real‑world settings. My curiosity for people, culture and behaviour continues to guide my work, and I hope to pursue a career in events or brand partnerships where I can bring ideas to life and create experiences that connect people together.