My name is Anya Fleming, and I am a Fashion Marketing & Branding student at Nottingham Trent University. I am passionate about the intersection of fashion, beauty, and digital marketing, with a focus on creating engaging and commercially impactful brand experiences. My skills centre around digital content creation, brand strategy, and consumer engagement. Through both academic projects and industry experience, I have developed a strong interest in visual storytelling, particularly how content across platforms such as social media and e-commerce can shape brand identity and influence consumer behaviour. I am especially interested in luxury branding, trend forecasting, and the relationship between data analytics and creative decision-making within modern marketing. Following my degree, I aim to pursue a career within the fashion and beauty industry, specialising in digital marketing or brand strategy.