I am a final year BA (Hons) Fashion Communication and Promotion student at Nottingham Trent University, based between Nottingham and London. My practice focuses on creative direction, branding and storytelling, often exploring the intersection of sport, identity and visual culture. I am particularly interested in how female athletes are represented within media, and how creative work can shift the focus towards skill, confidence and authenticity. Working across editorial design, digital content and concept development, I aim to create work that feels culturally relevant, visually engaging and accessible to younger audiences. After graduating, I am looking to pursue opportunities within creative direction, brand strategy or campaign development across fashion, sport and youth-focused industries.