As a Fashion communication and promotion student, my work is not only driven by curiosity and imagination but also emotion. I am particularly drawn to the power of fashion to shape identity and influence how people see the world around themselves and the world around them. I would say my strongest creative practises sit around styling, PR and branding. I am interested in how these three elements work together to create a story, from the visual languages of the campaign, to the positioning, communication and then received by the audience. I really enjoy creating & developing concepts that feel intentional and immersive. Looking ahead, I aspire to build a career within styling, PR, or branding. I am particularly drawn to working on campaigns and brand identities that feel culturally relevant, emotionally engaging, and visually satisfying. I am interested in contributing to brands that are conscious of their impact and committed to authenticity.