Lydia Yanet Yacob

I am a BA (Hons) Creative Direction student at Nottingham Trent University, originally from Washington D.C. and currently based in the UK. My practice centres on editorialised short films, advertising and photography, working through art direction and styling to explore a range of themes and aesthetics. With a background in interior design, I am particularly drawn to set design and the use of environment, with curated settings and distinctive locations becoming a recurring element in my work. I approach my work with a strong focus on development and detail, taking time to refine each project and push it to its full visual potential. My current project, Ready, Set, Smile!, will have an extended version following my assessments, with the aim of submitting it to film festivals this summer. After graduating, I aim to pursue a career in art direction, creating visually driven campaigns and films within the fashion industry.