I am a final year BA Fashion Management student at Nottingham Trent University. With a background in art and textiles, my work combines creativity with commercial thinking, and through my studies and experience in retail environments such as New Era Cap, I have developed skills in trend research, merchandising, and brand development. Having the opportunity to create a business plan in my final year has helped me explore my future ambitions of launching and growing my own surf wear brand, combining creative direction with buying and brand management skills, my ambition is to build a brand that reflects innovative design and a strong understanding of the fashion market, using the skills and insights I have gained during my university degree and placement year.