Hi, I’m Megan! I’m about to graduate with a Bachelor of Arts Honours degree in Fashion Management at NTU with aspirations of building a career in buying, particularly in wholesale, where I can combine commercial awareness with a passion for product and consumer insight. My personal interests combined with my year in industry at adidas, where I gained valuable insight into the sportswear fashion landscape, have shaped a strong interest in the sportswear sector. This inspired my dissertation titled From Branding to Behaviour: The Relationship Between UK Generation Z Males and Sportswear Brands exploring the motivations and purchasing behaviours of Gen Z male consumers, reflecting my curiosity around identity, culture, and brand engagement. One of my most rewarding projects was the Nottingham Reimagined group project, where I was awarded the Coty Award for Best Retail Concept for BYOMA, recognising my ability to translate creative ideas into commercially relevant retail experiences.