I’m Laura Hilyer, a final-year Fashion Communications and Promotion student from Leeds, currently studying at NTU. Over the past three years, I’ve developed a strong focus on storytelling through brand visuals and communication. My work is driven by a desire to create with intention, moving beyond surface-level aesthetics to explore ideas rooted in real human emotion and experience. For example, my self-devised project which looked into the lack of career opportunities for creatives living outside of London and how this can be challenged through more accessible approaches. Stylistically, I would describe my work as a blend of layered mixed media with a raw and authentic edge that captures the feelings and narrative set out. The importance of emotion throughout my work has become a key skill that I have gained from my studies and plan to develop over my career.