My name is Kuda Mukome. I am a final-year student studying BA (Hons) Fashion Management at Nottingham Trent University. My creative practice lies in the intersection of fashion, branding, and consumer engagement, with a focus on how strategic storytelling can shape meaningful connections between brands and their audiences. Through my studies, I have developed both creative and technical skills, working across digital platforms such as Adobe After Effects, InDesign, Illustrator and Canva to create visually engaging content and marketing campaigns. I am particularly interested in campaign development, brand identity, marketing and the role of culture in influencing fashion communication. In the future, I aspire to work in fashion marketing, PR, or creative direction, contributing to brands that priorities a strong identity, innovation, and impactful storytelling.