Ashlesha Babar

I am a final-year Fashion Management student at Nottingham Trent University with a genuine passion for brand storytelling. I’ve always been fascinated by how a simple visual or a thoughtful narrative can change how people feel about a brand, and I love exploring that link between creativity and consumer perception. My background is a bit of a mix. I’ve built a solid analytical footing through my time at EXL and PwC, but I’m just as comfortable on the creative side. Working part-time as a model and a fashion creator for Flipkart gave me a hands-on look at creative direction and styling, helping me understand what makes a digital narrative actually click. I’m naturally detail-oriented and enjoy the thrill of a fast-paced environment where I can balance structure with new ideas. I’m a bit of a perfectionist, but I also value a collaborative space where a sense of humor and intuition are welcome. I’m now looking to build a career in either influencer marketing or social media.