I am a final-year BA (Hons) Fashion Management student, and I have completed a 12-month industry placement. Throughout my studies in fashion management, I acquired a variety of skills across different areas of the industry, but my main interest lies in marketing. In my second year, I took an optional module in digital marketing where I designed an app using Adobe XD. This project involved adding features to the Spotify app to enhance user engagement. Additionally, I spent a year abroad in Barcelona for my placement, which further deepened my passion for marketing and solidified my career ambitions in digital fashion marketing. Looking ahead, I am eager to enter the marketing industry after graduation. I am excited to apply the extensive knowledge and practical skills I have gained throughout my course to contribute to innovative marketing strategies and campaigns within the fashion sector.