My name is Isabel Ho (she/her), and I am a final-year BA Fashion Management student in Nottingham, originally from Hong Kong. During my studies, I have developed highly proficient written communication and critical analysis skills, alongside a strong understanding of the fashion industry. My practice is informed by an interest in fashion buying and marketing, with a focus on consumer behaviour, trend forecasting, and brand strategy, alongside a growing interest in digital design as a tool for visual communication and brand storytelling. I have also gained creative and organisational experience through fashion design and event planning, particularly in my role on the committee for the Oriental Society. Following graduation, I aspire to pursue a career in fashion buying or marketing, where I can apply both my analytical and digital skills within a dynamic industry.