I am a final‑year BA (Hons) Fashion Marketing and Branding student at Nottingham Trent University. I chose to study at Nottingham to immerse myself in the intersection of fashion and marketing, complemented by a year in industry within the affiliate‑marketing sector to expand my professional insight. For my Stage 1 dissertation, I explored how digital technology is reshaping the cultural meaning and perceived value of the football shirt among Gen Z consumers. This research deepened my understanding of the market, enabled me to network with industry experts, and revealed a gap that inspired my Stage 2 business concept, a retro football‑shirt co‑creation service. Through a breadth of internship experience and a strong academic foundation, I have developed skills in consumer analysis, branding strategy, and creative communication. After graduating, I aspire to work within the sports‑apparel or travel‑marketing industries, where I can showcase my skills.