Hey! I’m a final year BA(Hons) Fashion Marketing and Branding student, and over the past four years this course has given me so many opportunities. I have found my stride in strategy, brand activations and streetwear culture – especially trainers (my collection is a bit out of hand). I’m driven by creativity, visual storytelling and working with people, and I naturally thrive in roles where building and managing relationships is key. Through a 9‑week placement and 12‑month activations role at adidas, I’ve gained hands‑on experience supporting major retail openings and culturally driven brand campaigns. Academically, my work explores authenticity in streetwear and the decline of physical community spaces, and my current project focuses on creating a community hub that brings streetwear communities together offline. After graduating, I’m hoping to return to an activations role and keep building my skills, with a long‑term goal of moving into marketing strategy for global brands.