I am a final year BA (Hons) Fashion Management student at Nottingham Trent University, specialising in fashion buying within the premium and luxury sector. My work combines commercial awareness with analytical and creative thinking, with a focus on translating consumer insight into commercially successful product strategies. Through live projects with Ralph Lauren, Gymshark, and Oner Active, I have developed key skills in range planning, trend analysis, and strategic decision-making, presenting commercially focused outcomes to industry professionals. These experiences have strengthened my ability to identify opportunities aligned with brand positioning and consumer demand. Alongside my studies, my experience across retail, management, and digital content creation has enhanced my communication skills and understanding of consumer behaviour. I aim to build a career in buying within a global luxury fashion brand, before ultimately launching my own fashion brand.