I’m Ella! A final year BA (Hons) Fashion Management student who has completed a year-long sandwich placement at Elida Beauty within the marketing department. I am an organised, enthusiastic and creative individual who is commercially aware and particularly passionate about working within the fashion industry. During my placement at Elida Beauty in London, I gained hands-on experience managing the social media content calendar, coordinating influencer collaborations, supporting e-commerce assets and contributing to campaign activations. Through modules including, Fashion Marketing, Buying & Merchandising and Global Sourcing & Sustainability, I have strengthened my skills in trend analysis, market research, brand strategy and understanding consumer behaviour within a global fashion market. Through both university and industry experience, I have built confidence in my creative and strategic thinking and I’m excited to continue developing my skills within the fashion marketing industry.