My is Ollie I am a final year Fashion Management student based in the Nottingham. My practice focuses on the intersection of fashion, retail, and consumer behaviour, with a particular interest in how brand identity and storytelling influence customer experience. I am especially interested in the role of luxury and beauty retail environments in shaping perception, engagement, and buying decisions.   Alongside this, I have a growing interest in sustainability and how it can be effectively integrated into retail, particularly through transparent communication, responsible sourcing, and influencing more conscious consumer behaviour.   After graduating, I aim to develop a career within the fashion and beauty industry, focusing on brand representation and retail strategy, with long-term ambitions to progress into management or brand development roles.