I’m a final year Fashion Marketing student, and over the past three years I’ve developed a strong interest in creative marketing, particularly across social media, branding and content. Through my placement and university work, I’ve built practical skills while also gaining confidence in communication, organisation and working in fast-paced environments. My dissertation has been a key part of this. In Stage 1, I focused on research, analysing data, trends and insights, which then led into Stage 2, where I developed a full business concept. It pushed me to think more independently and combine both creative and strategic thinking. Alongside this, my experience working in a hotel has given me an interest in the operational side of business and managing people. Looking ahead, I’m aiming to move into a Hotel Operations Manager role while continuing to build my marketing experience alongside this. I’m excited to keep learning, developing and seeing where it takes me.