I am a final year BA (Hons) Fashion Marketing and Branding student with a strong interest in how brands connect with their consumers through identity, communication, storytelling and digital culture. Alongside my studies, I completed a nine-week placement at Aspinal of London, which gave me valuable industry insight and led to connections that allowed me to work at a summer festival in Mayfair. My academic work includes a live project with Ralph Lauren, where I developed a three-year marketing strategy focused on engaging Gen Z audiences, as well as a detailed research project exploring how social media shapes perceptions of luxury identity and value. These experiences have helped me build a strong understanding of brand strategy, consumer behaviour and the luxury market, and I am keen to continue developing my experience within the fashion industry.