I am Aukse Augyte, a BA (Hons) Fashion Management student at Nottingham Trent University. My work explores the intersection of consumer behaviour, branding and strategy within the fashion industry. Through academic projects, I have developed a strong interest in analysing trends, understanding target audiences and creating ideas that balance creativity with commercial awareness. From presenting concepts to producing detailed reports, I have refined my ability to communicate insights clearly, think critically and manage projects effectively. I am particularly passionate about how fashion can connect with consumers in more meaningful and inclusive ways. Moving forward, I aim to build a career in fashion marketing, applying my skills to develop innovative, insight-driven strategies that shape brand identity and consumer engagement.