My journey to building my clothing brand AZURii was strongly shaped by the skills and knowledge I developed during my time studying Fashion Management at Nottingham Trent University. Throughout the course, I gained a deep understanding of global fashion and marketing, which helped me identify my target audience and position AZURii within a competitive market. Learning about supply chain management allowed me to make informed decisions about sourcing, production, and distribution, ensuring efficiency and quality across my brand. Sustainability was another key area that influenced my approach, encouraging me to think responsibly about materials and processes. Most importantly, the course taught me how to build and grow a successful brand, from concept to execution. These combined skills gave me the confidence and practical foundation to launch AZURii and turn my creative vision into a real, functioning business.