I am a BA (Hons) Fashion Management student with industry experience gained through my placement in buying. During my placement, I gained valuable insights into the global fashion industry, collaborating with international teams in Germany and the U.S. This experience strengthened my commercial awareness and understanding of how data, trends, and consumer demand inform product planning and distribution. Alongside my industry experience, I have developed a strong interest in sustainability within fashion. This began with a report exploring how fast fashion brands could adopt virtual fitting technology to streamline their supply chains and reduce waste. Sustainability was further explored through my business plan looking into how SeaCell, a natural cellulose fibre, could be used in underwear. I bring strong commercial insight and confident creative judgement to drive strategic, consumer focused decisions, and I’m determined to excel in a career in fashion buying.