Hi! I’m Amy — an unapologetically obsessed fashion communicator with a love for beauty, food & drink and storytelling. I’ve turned being shy but curious into my quiet superpower, using creativity as a tool for self-expression and exploration. In an overwhelming world, I value downtime and mental wellbeing deeply. My latest project explored the rise of ‘Kidults’ and the importance of play in adulthood, proving that playfulness isn’t a luxury, it’s essential. What began as something I needed for myself, resonated with a wider audience. I’m a devoted book lover (yes, I take BookTok seriously), often escaping into fictional worlds to reset in my own. I’m drawn to PR, campaigns and real-life consumer connections to understand how people feel. If your brief needs emotion, energy and a sprinkle of play, call me! Let’s make something that doesn’t just look visually pleasing but feels warm and exciting like that first sip of water after playing outside all day with your friends, all in one.