I’m a BA (Hons) Fashion Marketing and Branding student based in London, with an interest in the intersection of fashion, music, and contemporary culture. My work explores how identity, community, and branding connect across different audiences and creative contexts. My final-year project focuses on UK rave culture, exploring how economic, cultural, and technological shifts are reshaping its spaces, communities, and sense of belonging. Alongside this, I create social media content for brands within the electronic music space, developing work that feels both culturally aware and audience-driven. I’m also interested in sustainability and how it can be meaningfully integrated into fashion and creative industries. Looking ahead, I aim to build a career within the music industry, working with brands and artists to create engaging, culturally relevant work while continuing to evolve my creative and strategic practice.