My name is Alice Brown, I am currently in my final year at Nottingham Trent University, studying Fashion Management. My favourite university project has been the live brief Nottingham Reimagined, where I worked collaboratively in a team to introduce the brand Adanola to the Nottingham high street. Through strong collaboration and collective effort, we produced some of my most enjoyable & successful creative work. I have gained previous merchandising experience at the brand Arne, where I managed product administration across womenswear & menswear. I am currently developing a business plan 'Parallel' centred around a coupleswear brand focused on subtle coordination for key life moments, exploring themes of relationships, personal style, and how clothing influences shared choices. After graduating, I aspire to become a womenswear Buyer within premium to luxury brands. I aim to build strong industry experience that will support me in bringing my business concept to life in the future.