I am a final year BA (Hons) Fashion Marketing and Branding student, driven by a love for visual storytelling and the power of strategy to shape meaningful brand experiences. My work explores how fashion, culture and identity intersect, with a particular focus on the way modern life is consumed, performed and perceived. Through my final year research into Life Dysmorphia, I have examined the emotional impact of digital saturation, fragmented identity and the duality between online connection and real-life presence. I am a strategic thinker who enjoys building worlds, crafting narratives and translating insight into visually compelling concepts. From brand launches and live briefs to immersive campaigns and visual analysis, my projects balance creativity with critical thinking and cultural awareness. I am passionate about creating worlds that feels human, relevant and emotionally resonant, to reconnect people with themselves and with each other in an in an increasingly disconnected world