A creative with a curious mind and a love for ideas that connect. I’m drawn to PR, events, and art direction, spaces where storytelling, strategy, and visual identity come together to shape how people experience brands. Whether through a bold campaign or a subtle detail, I believe in the power of branding to spark emotion and leave a lasting impression. Through my BA (Hons) Fashion Communication and Promotion degree, I’ve developed skills in trend forecasting, creative direction, and brand storytelling, strengthened through both academic projects and real-world experience. While working with wellness brand Well.Actually., I contributed to campaign planning, content creation, and event planning, gaining valuable insight into how ideas come to life within a brand. I thrive in collaborative environments bringing energy, intention, and a fresh perspective to every project. Completing the 2024 London Marathon reinforced my resilience—something I carry into both my creative work and professional life.