Nieve McDonnell

Throughout the three years of my BA (Hons) Fashion Communication and Promotion degree, I've developed a focused interest in trend forecasting and graphic design. My passion for cultural research has enabled me to critically analyse consumer behaviour and emerging societal shifts. I have built a strong foundation in creative direction, brand strategy, visual storytelling, and Adobe Creative Suite. My recent project, 'A Taste of Luxury', explores the evolving intersection of fashion and food, examining the rise of food as an accessible luxury and how luxury consumption reflects identity and status. This work showcases my ability to translate cultural insights into visually compelling, concept-driven creative outputs.
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