I’m a multidisciplinary creative with a background in (BA) Film, Media & TV, alongside experience as a freelance photographer working across portraiture, sport, event, and lifestyle imagery. I pursued a Master’s in Graphic Communication to expand my creative toolkit, refine my digital design skills in Adobe Photoshop, Illustrator, and print formats, and evolve my work to a professional portfolio standard. My latest project, Not Just Fitness, is a conceptual wellness movement that challenges traditional fitness culture by reconnecting movement with nature and mindfulness. It uses visual identity, campaign strategy, and experience design to explore how creativity can inspire positive social change. I’m especially interested in the intersection of emerging technology and design, and how innovation can be used to enhance storytelling, build meaningful connections, and shape future creative experiences.