Leyao Xie

I am a fresh graduate of MA Graphic Communication and I am from China. My undergraduate studies have made me more interested and curious about design, especially in the field of brand design. I have always believed that graphics are more infectious than words in communicating with audiences and conveying messages, so I decided to continue learning. During this year, I have gained a new understanding of brand design, the importance of time and how to convey information for a brand. I have never stopped reflecting on design. Whenever I come into contact with design, I keep thinking and become hungry because every experience is a good nutrient for a designer. Among my works, my favourite is a brand design project Breezegg. It interprets the audience well and can understand the theme that the brand wants to express even if only from a pattern. After graduation, I hope to accumulate some experience in brand design first, then set up a studio.