From the global headquarters of Hugo Boss in Germany to the heart of REISS in London, my journey through the fashion industry has been nothing short of transformative. These experiences gave me a front-row seat to how data-driven decisions shape the luxury market, while nurturing my passion for trend analysis, consumer behaviour, and strategic thinking. I’ve learned that success in fashion isn’t just about having a good eye; it’s about curiosity, resilience, and the drive to push ideas forward. With a bubbly personality, stylish flair, and an organised mindset, I bring energy and purpose into every challenge I take on. My goal is to become a fashion buyer not just to select products, but to influence the future of fashion through meaningful, trend-led choices. The merchandising experience I’ve gained has given me a strong foundation in balancing strategic thinking with a deep understanding of what the consumer wants. I hope my journey inspires others to step outside their comfort zones.