I’m Lila, a final year BA (Hons) Fashion Communication and Promotion student, driven by my passion for music, subcultures, and events. I approach my work in a culture-led, insight-driven way, creating meaningful connections through events, campaign creation, and creative direction. My goal is to design experiences that leave a lasting impact. After university, I’m excited to work in marketing for cultural events and event planning, combining my skills in creative strategy with my love for music and fashion. I’ve worked on a concept for the Dot to Dot Festival and contributed to garage and drum & bass revival events marketing campaigns. Outside of my studies, I sing, fueling my creativity and connecting me to music. I’d describe myself as curious, passionate, adaptable, and collaborative, always eager to work with others and push creative boundaries. I love combining my interests in music, fashion, and events to create memorable experiences.