Elinor Giess

I’ve grown up in a small town and always felt like I was meant for something more. My family would say the same—they’ve always been my biggest supporters. I’ve been creative since day one, massively influenced by my grandparents. My grandad taught me how to paint and draw, and my nan taught me how to sew. Growing up with brothers gave me a thick skin, which definitely helped in secondary school. I was always clever and did well in creative and literature subjects, but I didn’t really fit into school as a whole. A lot of people have doubted me or told me what they thought I’d be, but that only made me more determined to prove them wrong. I want to use my creativity to make a difference and create things that actually matter. One piece I’m especially proud of is my dissertation—I explored how AI effects consumer behaviour and ended up with a first and great feedback from people in the industry. I know I’ve got what it takes to go far—and I'm determined to do so.
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