I’m Alex, a third year BA (Hons) Fashion Communication and Promotion student with a life-long love for beauty and a passion for trend-led marketing. I specialise in blending storytelling, innovation, and emerging trends to craft campaigns that resonate with consumers, and believe immersive experiences are key to building lasting brand connections. With experience in social media, PR, and creative direction, my work sits at the intersection of beauty, fashion, and culture, in a way that feels fresh and authentic. My self-devised project explores challenging unrealistic beauty standards, aiming to normalise all skin types within the industry. Over the past three years, I’ve pushed myself creatively and professionally, exploring everything from creative direction to strategic branding - developing work I am truly proud of, and never thought I could achieve. After graduation, I hope to pursue a career in beauty marketing, where I can continue creating impactful, culturally relevant work.