Khushi Rawat

I am pursuing my MA in Fashion Communications. I previously worked as a copyeditor for business magazines, where I developed my interest in print media and editorials. During my master's, my work has focused on themes of identity and authenticity. Expanding on this thought, my dissertation is focused on the commodification of subcultures and the impact of branding identities—an area I highlighted in my mini-campaign. For my campaign, I examined how digital aesthetics dilute subcultural meaning for mass appeal. The process helped me define my voice as a creative who values authenticity, individuality, and ethical storytelling. I aim to pursue a career as a fashion stylist, collaborating on editorial and brand campaigns.