Hi, I’m Abbie! I’m a curious and driven creative who thrives on turning ideas into bold, meaningful visuals. Studying BA (Hons) Fashion Communication and Promotion has been the perfect space for me to experiment, collaborate, and grow not only as a designer but also as a thinker. I’ve loved how the course encourages pushing creative boundaries while staying grounded in strong research and storytelling. I’ve found real joy in concept development, visual identity, and thinking strategically about how design can connect with people. Over time, I’ve become more confident in trusting my creative instincts, and I’ve realised how much I value playfulness, purpose, and cohesion in the work I create. I’m especially passionate about work that feels fresh and culturally relevant. After university, I’m excited to keep developing my creative voice and explore opportunities within branding, beauty, or wherever I can continue creating things that spark interest and conversation.