Hello! I'm Payten. I'm a branding and packaging based designer, with some illustration mixed in too. My main love for design comes from the strategy, I love coming up with new concepts, ideas and brand identities. I would describe my design style as minimal, modern and clean, I love finding and showing simplicity in design. My favourite projects would have to be the branding based briefs, such as ones set by Bulletproof and Landor & Fitch. These projects combined my passions for design and brand identity, and gave me the opportunity to explore new concepts. After my time on this course, I am hoping to continue my studies into the world of marketing and branding, which my graphic design experience will help bring a new perspective to.