As a fashion enthusiast passionate about sustainability and ethical fashion practices, my journey in the fashion industry began with a three year course in styling and fashion communication, where I discovered my love for the industry's business side and transferred to BA (Hons) International Fashion Business at NTU. I've developed a keen understanding of the various aspects of the industry, with a particular focus on sustainability, ethics, and innovation. I've used this knowledge to analyse how brands at different market levels can contribute towards building a more sustainable and ethical future for the industry and the consumer. I believe fashion can be a force for good, and it's essential to work with or study brands that prioritize sustainability and ethics. My values align with the industry's leading sustainable and ethical brands, and I'm committed to using my skills to help drive positive change.