I am a final year BA (Hons) Fashion Marketing and Branding student. Growing up in an entrepreneurial family has influenced my passion for retail and helped build my strong business awareness. In my second year, I won a competition with the sportswear brand, Gymshark, where I created a marketing strategy and communication plan based on consumer insights I found. This shows my ability to gain a deep understanding of the consumer and make recommendations aligning with brand’s values. My final year focus is inspired by my love for retail, where I researched the effects of sensory marketing and retail experiences on consumer behaviour. I created a retail brand report, with a core focus on creating a community hub for new parents and their babies. I am excited to start my marketing career within the fashion or lifestyle industry for an innovative brand, who share my enthusiasm for revitalising retail. My broad business knowledge and drive for success makes me a great asset for any role.