I am a final year BA (Hons) Fashion Communication and Promotion student. I specialise in styling and entrepreneurship and my work is heavily influenced by luxury fashion and the business side of the industry. My final project involves the repositioning of Grailed's womenswear department through an integrated marketing campaign, with a focus on developing the brand's personality. This includes creating a fashion film that showcases the joy of personal style and individuality. My goal is to enhance their visual communication and messaging to elevate its brand awareness and appeal. Upon graduation, I intend to channel my acquired skills and knowledge to expand my online vintage shop, shopfran.co.uk, and further develop my brands visual communications and expand its identity.