My name is Claudia Jones, I’m a visual communicator who prioritizes effortless styling that connects to people through their personality. Clothing should tell a story of who you are, and I focus on making that a priority in my work. I find joy in lively yet meaningful art direction which can inspire and enlighten people. As a creative and storyteller I find joy in evoking positive emotions. It's important to find meaning in your work, something that pushes you forward within and outside the fashion landscape. For me, it's women uplifting women, through decorative visuals, real connections and purposeful style. I wanted to guide women during my self-devised project, 'Weave Into You which is a brand centred around telling a story of who you are through your clothes by sharing, exciting visuals, tips and creating a community of women. I sense having a strong visual identity and a desire to create, has led me to the person I am today. I aim to uplift, attract, and represent my truest self.