I have found joy in creating outcomes that solve problems. My time at Nottingham Trent University and undertaking freelance work has broadened my creative thinking, and I don’t shy away from a challenge. I have found a love in understanding consumers deeply within branding, illustration and campaign-based work. Since working at AdamandEveDDB and VCCP advertising agencies previously, my intrigue in advertising grew, therefore the D&AD Duolingo brief was the perfect challenge to push my creative skills to the next level, by creating a campaign for an unlikely market. The eco-footwear brief from Poppins Agency allowed me to develop my storytelling within branding massively, through the use of strong copywriting and visual language. I am excited what the future holds for me within design.