Wiktoria Walicka

I am a BA (Hons) Fashion Communication and Promotion student with a growing interest in PR, brand communications,and event production.I am particularly interested in how brands connect with audiences through social media, press, and live events, as well as the role of influencers and VIP relations in shaping brand identity.My interest in this area developed further after working with FOTU London on creating an event,where I gained insight into the planning and coordination behind brand experiences.This sparked my enthusiasm for the fast-paced, people-focused side of the industry,particularly within PR and events.Through my studies,I have also developed an interest in styling and visual storytelling,exploring how image, culture, and trends influence the way fashion is presented and perceived.As I continue to develop my practice,I am open to new opportunities that allow me to build connections, develop my skills and work at the intersection of creativity, culture, and communication.