I am a final year BA (Hons) Graphic Design student. My practice explores the user experience of brand campaigns and packaging in attracting customers and shaping users’ daily lives. My previous work, Duolingo Culture Relay, encourages young people to share their culture on Duolingo with native speakers in a relay race, learning a language in a fun and easy way. Apart from the cultural exchange idea, the book-of-matches showcase is presented in a gallery format to express the concept of time. During the course, I discovered an interest in UX design and gained experience in printed graphics. I have taken this opportunity to develop a range of design software skills and creative ideas. After graduating, I hope to continue working in graphic design and expand my design vision.