Ruby Davies

I am a final year BA (Hons) Fashion Communication and Promotion Student. As an aspiring creative looking to find a career in the fashion, lifestyle or wellness sector, my core skills are visual communication and brand content design, utilizing adobe creative suite. I love everything colour palettes, design recipe and aesthetics and my dream job would be a campaign planner / marketing creative for a brand. I'm also passionate about fashion journalism and curation of physical media/ publishing. My showcased work displays skills including campaign curation, brand content design and creative process. For my self devised dissertation, I designed and mocked-up a campaign for athleisure brand DFYNE with the aim of redefining online fitness culture for Gen Z women. My outcomes included a mock-up wellness event, podcast, monthly subscription club and supporting comms plan, I also produced the first issue of the monthly campaign zine; encapsulating all of my interests and skills from my degree.