I am Rachel Stephens, a third-year BA (Hons) Fashion Marketing and Branding student from Brighton. My practice combines brand campaigns, marketing strategies, visual identity work, trend research and presentations, with a growing interest in how fashion marketing can connect with digital innovation. I am particularly interested in exploring sports marketing, digital marketing, app development, software engineering, AI and VR, and how these areas can shape the future of consumer engagement and brand experience. Through my course, I have developed a strong interest in creative strategy and emerging technologies, which has made me realise that I want to pursue an innovative digital career after university. After graduating, I plan to move to Gibraltar and hope to build a career that blends creativity, branding and new technology, while also taking time to travel and gain inspiration from new places.