I am currently a final year BA (Hons) Fashion Management student. My main source of interest lies within PR and Marketing practices. I have gained extensive experience within these fields, particularly during my yearlong student placement in industry at the clothing company Barbour. During my time here, I had the opportunity to work within the Global Marketing department specifically working with the in-house PR team. This experience allowed me to gain a wide variety of skills and exposed me to what it is like to work within the fashion industry. I was able to utilise my organisation skills, digital literacy skills and communication skills all of which are essential in order to be successful within this particular field. Overall, the time spent working for Barbour’s Global PR team cemented my career ambitions and has led me to strive towards a career in the PR and Marketing realm.