I’m Lucia Martin, a BA (Hons) Fashion Communication and Promotion student specialising in concept-led image making and visual storytelling. I’m interested in creating work that challenges how ideas are seen and understood, using image as a primary form of communication. With a love of photography, I document moments instinctively, focusing on mood, tension, and detail. My latest self-directed project, Beyond the Bottle, explores scent as memory, building a narrative that feels personal, immersive, and intentional. Projects like these have shaped my approach to be both conceptual and visually driven. My ultimate goal is to become a creative director, developing work that is distinctive, thought-provoking, and culturally relevant.