Fashion should be a form of escapism, and not a form of imprisonment.” — Alexander McQueen Built through global experience and hands on campaign work, my approach sits between creative instinct and strategic thinking, focused on understanding and engaging the consumer. As a final year BA (Hons) Fashion Management student at NTU, I’m interested in how fashion is communicated and how concepts connect with people. Attending the TIWC in Porto as a bursary recipient, and selected for a forthcoming feature interview, alongside trend sourcing at Première Vision Paris, gave me early exposure to global innovation. Experience within luxury retail strengthened my understanding of consumer behaviour and brand positioning, while using CLO3D allows me to experiment with concepts digitally. Recently, I co led creative direction and marketing strategy for an NTU Cheer Society campaign, delivering a successful outcome. I aim to build a career within fashion marketing or brand management.