I am a second-year BA (Hons) Graphic Design student with an interest in bold, idea-led design and branding. My practice explores how humour, tone of voice and visual identity can work together to create memorable and engaging communication. I enjoy developing concepts that feel culturally aware and relatable, often drawing on everyday interactions and conversational language. I have experience working across print and digital platforms, using tools such as Photoshop, InDesign, Illustrator and Procreate, and I am currently expanding my skills in Figma and motion design. Recent projects include branding work that focuses on strong narrative and personality, aiming to connect with specific audiences clearly and distinctively. After graduating, I hope to work within a creative studio environment, developing my skills in branding and creative direction while continuing to build a portfolio of concept-driven work.